In order to better develop the European market, with 55-year history of Canada’s top outdoor clothing brand CanadaGoose (Canada geese) in London recently opened its first UK office.
CanadaGoose brands to design and manufacture highly functional, can cope with extreme weather clothing Kyo, clothing polar expedition by outdoor enthusiasts and adventurers alike. The new office is located in the bustling commercial center of the British capital, the establishment of the fashion frontier Oxford Street, office marks the Canadian brand in the process of internationalization of sales, but also towards a new milestone, also shows that brands increasingly growth in Europe and the UK market attention. Over the past decade, CanadaGoose achieve explosive growth last year alone, the brand’s sales growth in Europe exceeded 200%.
According CanadaGoose corporate finance, the company annual revenues over 150 million Canadian dollars, of which most of the revenue comes from greater demand for fashion overseas. The major products for polar explorers, have a good market all over the world in the field of exploration, recently, the company also made a decision to improve the quality of all garments produced in Canada to achieve all products “MadeIn” Canada.
“Years ago, we would run counter to the mainstream, choose to invest and build factories in their own country, rather than select OEM or foreign factories, this insistence is always right,” Chairman and CEO DaniREIss said, “We this is done to create the best functional clothing luxury, it should be produced in place, which is desired by consumers. “
CanadaGoose currently in the UK retailers, including Harrods, HarveyNichols, Snow + Rock, BrownThomas, more than 90.
New London office responsible for the European market and will be settled in the United Kingdom and Ireland sales team. Established within the Office of Showroom features a full range of outdoor clothing, including Branta (Brent) series, teen series, children’s series and the infant series, where British consumers will be able to experience first-hand CanadaGoose brand products and atmosphere.
In the past five years, in order to better support local retailers, driving sales growth, brand were raised in Sweden, Germany, Finland and other European countries to set up three offices.